South Korea Baby Diapers Market Size, Share, Growth and Outlook | 2025-2034

Press Release Mar 7, 2025 12 Add to Reading List

South Korea Baby Diapers Market Outlook

The South Korea baby diapers market size reached a value of more than USD 370.43 million in 2024. The market is projected to grow at a compound annual growth rate (CAGR) of 4.2% between 2025 and 2034, reaching a value of USD 536.43 million by 2034. This growth is driven by several factors, including the rising number of newborns, increased awareness of the importance of hygiene, and the growing preference for convenience among parents. South Korea's strong focus on technological advancements in diaper production, such as improved absorbency and eco-friendly materials, is also contributing to the market's expansion.

South Korea Baby Diapers Market Trends

Several key trends are shaping the South Korea baby diapers market:

Shift Towards Eco-friendly Diapers: With increasing awareness about environmental issues, many parents in South Korea are opting for eco-friendly diaper options. Brands are responding by introducing biodegradable and recyclable diapers, as well as cloth diapers that offer a more sustainable alternative to disposable products. This trend is expected to grow as consumers become more eco-conscious.
Technological Innovations in Diapers: South Korean manufacturers are incorporating advanced technologies in diaper production, such as enhanced absorbent layers, breathable fabrics, and wetness indicators, to improve comfort and performance. Innovations that provide longer-lasting protection and better skin health are gaining popularity among parents.
Rise of Online Shopping: The convenience of online shopping is significantly influencing the baby diapers market. Many consumers are opting for online channels to purchase diapers, as they offer competitive prices, home delivery, and the ability to compare products. E-commerce platforms are expanding their presence, making it easier for parents to access a wide variety of brands and diaper types.
Preference for Premium Products: There is a growing preference for premium diapers that offer superior comfort, skin protection, and better absorbency. Parents are increasingly willing to spend more on high-quality products, particularly for newborns and infants, who require the best in terms of comfort and hygiene.
Gender-Specific and Size-Specific Diapers: With increasing product differentiation, diaper manufacturers are introducing gender-specific and size-specific options. Diapers for boys and girls with targeted absorbency and more size variations are becoming more popular as parents seek personalized solutions for their babies.

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South Korea Baby Diapers Market Growth

The South Korea baby diapers market is expected to grow steadily due to the following factors:

Rising Birth Rates: While South Korea's birth rate has seen a slight decline, the overall number of newborns continues to drive the demand for baby care products, including diapers. The market growth is primarily supported by the steady birth rate in South Korea and the increasing number of working parents who value convenience.
Awareness of Hygiene and Health: With a growing focus on infant health and hygiene, South Korean parents are increasingly aware of the importance of using high-quality diapers to prevent rashes, infections, and discomfort. This awareness is driving the demand for diapers that offer superior absorbency, breathability, and skin protection.
Innovations in Diaper Comfort and Performance: Continuous improvements in diaper design, such as softer materials, stretchable waistbands, and enhanced absorbency, are appealing to parents who seek better comfort for their children. These innovations are expected to boost sales and drive the market's growth.
Increased Focus on Convenience and Time-Saving Solutions: With more parents juggling work and family life, convenience is a key factor driving the demand for disposable diapers. The ease of use, combined with the superior performance of disposable diapers, continues to make them the preferred option for busy parents.

South Korea Baby Diapers Market Segmentation

The South Korea baby diapers market is segmented by age group, size, product type, distribution channel, and region. This segmentation provides insights into the evolving preferences of consumers and helps identify areas of growth across different sectors.

Breakup by Age Group

Infant (0-6 Months): Diapers for infants in this age group are designed with features that prioritize comfort, skin protection, and high absorbency. Given the delicate skin of newborns, this segment sees strong demand for premium, hypoallergenic diapers that prevent rashes and irritation.
Babies and Young Toddlers (6-18 Months): As babies grow, the demand for larger-sized diapers increases. This age group typically requires diapers with more absorbency to cater to longer sleep times and increased mobility. Diapers for this age group often feature stretchable sides and better fit.
Toddlers (18-24 Months): The toddler segment sees demand for diapers that offer a balance between absorbency and comfort. As toddlers become more active, the need for diapers that fit securely and are less likely to leak becomes important. Parents also start looking for products that offer potty training support, such as pull-up diapers.
Children Above 2 Years: For children above 2 years, parents are increasingly seeking diapers that can serve as training pants or pull-ups, as toddlers transition away from diapers. This segment often looks for products that are easy to use and promote independence during potty training.

Breakup by Size

Small and Extra Small (X and XS): Diapers in this size are designed for newborns and infants. They are in high demand due to the steady number of births in South Korea. Newborn-specific diapers provide the smallest fit and the most gentle care for sensitive skin.
Medium (M): Medium-sized diapers are typically used for babies and toddlers as they grow. This size segment is driven by increased diaper usage as babies get older and require larger-sized diapers that provide better absorbency for longer periods.
Large (L): Large-sized diapers are commonly used for older toddlers and children who need more absorbent materials and a larger fit. This segment is growing as children remain in diapers for a longer period due to delayed potty training.
Extra Large (XL): Extra-large diapers are used for children over two years old or those in the later stages of potty training. This size is particularly popular in households where children are in the process of transitioning to toilet training.

Breakup by Product Type

Disposable Diapers: Disposable diapers continue to dominate the South Korean market due to their convenience, absorbency, and widespread availability. With busy lifestyles becoming the norm for most parents, disposable diapers offer a time-saving solution. This segment is expected to maintain its position as the most popular choice for diapering.
Cloth Diapers: Cloth diapers are gaining traction among eco-conscious parents looking for reusable and sustainable options. Although they require more effort to maintain, cloth diapers are considered an environmentally friendly option. The demand for cloth diapers is expected to increase as sustainability trends grow.

Breakup by Distribution Channels

Supermarkets/Hypermarkets: Supermarkets and hypermarkets are key distribution channels for baby diapers, providing easy access to a variety of brands and sizes. These retail outlets are convenient for parents who prefer shopping in physical stores and want to see the products in person before purchasing.
Convenience Stores: Convenience stores are becoming an increasingly important channel for baby diapers, especially for parents who need to purchase diapers on-the-go. These stores offer convenience and easy access to diapers, particularly in urban areas.
Pharmacies: Pharmacies are often preferred by parents seeking specialized or premium diaper products. Pharmacies offer a wide range of baby care products, including organic and hypoallergenic diapers, which attract health-conscious consumers.
Online: The online distribution channel has been gaining popularity due to the convenience it offers. Consumers can easily compare prices, read reviews, and have diapers delivered directly to their homes. This segment is expected to grow as more parents turn to e-commerce platforms for their baby care needs.
Others: Other distribution channels include department stores, baby stores, and direct-to-consumer channels. These outlets provide a variety of options for parents looking for specialized products or personal shopping experiences.

Breakup by Region

New South Wales: As the most populous state in Australia, New South Wales is a significant market for baby diapers. Sydney, being the largest city, drives demand for both premium and budget-friendly diaper options.
Victoria: Victoria, particularly Melbourne, has a strong market for baby products, with a growing preference for eco-friendly and sustainable diapers. The rise in health-conscious consumers is contributing to the increased demand for premium diaper products.
Queensland: Queensland, with its large population of young families, is seeing strong demand for both disposable and cloth diapers. The region is also benefiting from the increasing trend of online shopping for baby products.
Australian Capital Territory: The Australian Capital Territory is experiencing steady growth in the baby diaper market, driven by increasing consumer awareness of product quality and sustainability.
Western Australia: Western Australia has a growing demand for baby diapers, particularly in urban centers like Perth. The rise in disposable income and awareness of baby care products is contributing to market expansion.
Others: Other regions, including South Australia and Tasmania, also show growth, driven by steady birth rates and a focus on family-oriented products.

Market Key Players

Kimberly Clark Corporation: A global leader in personal care and hygiene products, Kimberly Clark is known for its Huggies brand of baby diapers, which offers a wide range of options for different age groups and preferences.
KleanNara: A leading manufacturer in South Korea, KleanNara offers various baby diaper products, including disposable and eco-friendly options.
The Procter & Gamble Company: P&G’s Pampers brand is one of the most popular diaper brands in South Korea, known for its comfort, absorbency, and innovation.
Unicharm Corporation: Unicharm offers a range of baby care products, including its popular Moony and MamyPoko brands, which are widely used in South Korea for their softness and absorbency.
Others: