Sell Your Book in More Retail Channels

When considering self-publishing a book, there are important factors to weigh before opting for print-on-demand services. One major drawback is the restriction on distribution channels. You might miss out on opportunities even if you partner with a large online bookseller. Instead, printing independently and collaborating with a book fulfillment company for online orders allows you to make your book available across all retail platforms, including physical bookstores. Many authors, who are often passionate readers themselves, appreciate the chance to sell to local independent booksellers they admire.

Securing a book distributor becomes essential for expanding your presence in more prominent retail outlets as your book gains traction and requires more prominent shelf space. This strategy does not limit your online sales; you can fully engage with multiple channels. An often-overlooked opportunity lies in selling through warehouse clubs, which, along with big-box retailers, represent a substantial portion of the market. Shoppers at these clubs are eager to purchase books like any other readers. Engaging in these retail arenas can boost your book's sales and compete with traditional publishers.

If you're planning a book tour, whether it's virtual, in-person, or a hybrid of both, it's crucial to provide attendees with purchasing options for your book. This opportunity is not typically available to authors who rely on print-on-demand services. Other retailers, such as gift shops, may also sell your books if they are accessible to their suppliers. If your distributor explores these channels, it could open additional retail opportunities. The suitability of these options depends on your book's subject matter, requiring innovative thinking about where your target audience prefers to shop and is ready to buy.

Today, many advisors, including self-help experts, often gift their clients or course participants with a book. If that's your intention, avoiding print-on-demand is advisable. You would want to maintain control over your book and its distribution. Some experts offer their books in bookstores, while others reserve them exclusively for course participants. If your website already attracts significant traffic, offering your book for sale can create a new revenue stream or encourage sales of other services or products. Whatever route you choose will contribute to your overall sales and income potential.