Right Selection of Fonts for Custom Packaging

However, the fonts on the Custom Packaging might feel small. But these tiny things, too, have a massive role to play. If brands cannot select the right kind of font, the beauty and elegance of the packaging and design can easily be disrupted. Yes, you had no idea that when you do not select the right font and size, and when it’s not readable, this will significantly and profoundly impact the design of your custom boxes. And at the same time, your sales. The packaging is drawing the attention of the customers when they are shopping. So is the font on the boxes. It can make whole boxes for you, which is why it needs to be perfect in every way. In other words, everything on the packaging has to be in balance.

How Fonts Make All The Difference For Custom Packaging?

Take things this way: Everyone on the packaging boxes represents the product and brand. All those different things on the boxes will represent unique and different characteristics of your business. Ideally, the font on your packaging needs to match the unique and dynamic personality and persona of your brand. You will surely be able to make a bold statement and strong impression, which is very much needed.

But this is not entirely true. A number of fonts impact the brand, items, and sales, as well as the whole feel, look, and appeal of the boxes. Do you want to know what that could be? Well, let’s find out!

Fonts on Candle Boxes Should Link To Some Association

With time passing by, several associations and links have been developed with fonts. And if that isn’t there, the font is definitely there to represent several certain features of the brand’s personality. Do you not understand what we are trying to say? Well, we will dig deeper into all this and, for instance, select a font that can give out perhaps an older typeface feeling. Something that will feel classic but, at the same time, it is sending the right vibes or impression of being high prestige. It should be something like a ritual a business has been delivering to its customers over the past years. However, when the Candle Boxes have a relatively modern font, this will add a hint of trendiness, cutting-edge, and update.

Too Many Fonts Can Accidentally Overwhelm Customers

There are times when brands overwhelm their consumers. But exactly how? Well, they use a little too many fonts on one single packaging. Instead of going with one, they select a multitude of fonts. This can be a massive mistake on the brand’s part. At the same time, using more than one is completely fine. But too many can be a problem. Never overdo anything, including the design, style, colors, images, fonts, etc. Anything that can practically give the customers a headache. Ideally, brands should think of sticking to a certain number. For instance, it would be best for brands not to use more than three fonts of different natures, styles, or types. This must be done only when you have certain doubts about the packaging design. But if you already have a striking design, you must stick with only two. Or perhaps one will also do you good. But when you are using one font, then the design needs to be out of this world amazing. It should be super exciting and unforgettable. The box design will do everything, and very little help will be required from the font itself. But again, you do not need to go for a font that can potentially disrupt the overall packaging.

Combining a couple of fonts may not be a bad idea, but you must ensure it is done correctly. But then again, there may be times when brands find themselves in a fix. They see a font that is a little too gorgeous, and then there is one that is easily readable. They don’t know which one to go with. If you take out the suggestion, you must go for the latter one – every single time.

You Do Not Need To Hide Crucial Information on Your Candle Packaging

Because if you do, you are making a huge mistake. But how do brands make this mistake? Well, it’s when the design has a font that cannot be scanned, which means people will not be able to understand anything written on the packaging. What the content is, the customers will not be able to make that out, which is a colossal failure. Customers do not know anything about the product. And they never will be if the font you chose is not readable. One thing is that you did not mention anything about the product. But when you have, and the font is not letting anyone make out what it could be, that’s even worse.

No one will be able to understand the product, which includes the ingredients it was made of, how to use it when it was manufactured, how long it will last, the precautions that need to be taken, etc. These details are crucial for candle packaging. But with your one wrong decision, all this essential information was hidden. So even if your boxes have the most well-written and conceptualized content, no matter how accurate, it won't benefit the customers because it’s simply not readable. It would have been best if you hadn’t printed anything on the packaging.

Considering this, ideally, you need an easily readable font. Customers should know how the product can help them. Make sure you are choosing the right font on the packaging. So that customers can quickly understand what is inside. And how this product is going to work. For brands to choose the right font, they need to understand the crucial facts related to it. The right font will significantly impact the boxes and their design, which, in return, affects the sales of your goods. Make wise decisions and choose carefully if you want things to go in your favor.