How to Make Your Postcard Printing More Effective?

Postcard is a direct mail piece that is used by many marketers. They offer opportunities and great response rates. Postcards are budget-friendly and give you the ability to measure the results easily.

Writing for postcard printing is conveying a message to your audience that they will understand easily. It will also help in persuading the readers to take actions associated with your business goals.

There are different things to take into account when you write a postcard ad. You need to prioritize getting insight about your audience and what they are going to respond to. Take the campaign’s purpose of sending your postcards to postcard printing services.

Here are a few tips that will ensure that your postcard printing is more effective.

1. Write Attractive Headlines that Grab Attention

Often, people will neglect their mail. Thus, by using the medium of the postcard for presenting your brand message. People tend to have shorter attention spans and if they are unable to find anything irrelevant to them in the mail instantly, they will toss it without reading it completely. You will need bold, big headlines that instantly grab attention and inspire them to read through the whole piece.

The best headlines for postcards are the ones that relay the value of the mail piece by stating that your brand or business has the solution to a problem that the recipient is experiencing.

2. Make Every Word Count

With postcards, you have limited space and readers have limited attention spans. In case a postcard is crammed with words, people are less likely to read. Too much text can distract readers from visuals and make the piece look worse. The best way to get your point across is to include as few words as possible.

Begin by organizing the primary points you would like to communicate to your potential customers. shorten the points to one to two primary statements that will go at the front of the postcard. You can then elaborate on these points at the back of the postcard before sending them to the postcard print and mail service for printing.  adding a website where readers can more details can be helpful. QR codes work well in this case.

3. Write with an End Goal in Mind

Your postcard marketing campaign has to be created with a specific goal in mind. It will take the form of something you would like your audience to do, be it scheduling an appointment, making a purchase, etc. The text that you are adding on your postcards should outline a path towards this goal for your potential customers. The headline will identify the solution to your customer’s problem, the following text will further elaborate and CTA state the next step the potential customer should take for reaching this outcome.

4. Avoid Adding Jargons

Most of your potential customers most likely aren’t from your industry. thus, they will not understand the terminology of the industry. For instance, if you work in a pool service, your potential customers might not what are alkali and how they can affect the pool’s acidity level.

You will have to explain the advantages of your services in words that they will find easy to understand. In case you are not sure what jargon phrases and words have to be replaced, try to test the draft copy on a few people who know who are not familiar with the industry that you belong to.

5. Prompts Readers to Take Action

The goal of print and mail postcards online should be to get potential customers to take certain actions. There are various approaches you can take to persuade your audience. Invoke a sense of urgency in the mind of the readers with time-bound offers and headlines, such ‘Hurry!’ or ‘Don’t Miss Out!’. You can also use special discounts and coupons to incentive a physical store or website visit. No matter the direction you choose to go with the postcard copy and design, make sure it leads the readers towards taking action.