How to Change Roku Account on TV
Learn how to change your Roku account on TV by performing a factory reset and linking a new account. Follow our step-by-step guide for an easy setup!

Roku users may find themselves needing to switch accounts, whether due to a change in ownership, a new email address, or other personal preferences. However, Roku does not provide a direct option to change accounts on the device itself. Instead, the only way to achieve this is by performing a factory reset. Below, we’ll guide you through the step-by-step process of changing your Roku account on your TV.
How to Change Roku Account on TV
Since Roku does not offer a direct option to change your account, you must factory reset the device. This process removes all account data and allows you to set up a new account from scratch. Follow the instructions below to reset your Roku device and link it to a new account.
How to Factory Reset Roku to Change the Roku Account
Before proceeding, keep in mind that a factory reset will erase all saved preferences, settings, and installed channels on your Roku device. The process is the same for all Roku devices, including Roku TV.
Steps to Factory Reset Roku
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Press the Home button on your Roku remote.
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Navigate to the Settings menu using the down button.
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Select System.
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Choose Advanced System Settings.
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Click on Factory Reset and confirm your choice.
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Wait for the reset process to complete.
If you are unable to reset the device using the software method, you can use the physical reset button.
Factory Reset Using the Reset Button
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Locate the reset button or pinhole on the back of your Roku device.
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If your device has a reset button, press and hold it for 10 seconds while the device is powered on.
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If your device has a pinhole reset, use a paperclip or SIM ejector tool to press and hold the reset button for 10 seconds.
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Once the LED light starts blinking, the device has been reset.
How to Link a New Account to Roku
After completing the factory reset, follow these steps to link your Roku device to a new account:
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Power on your Roku device.
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Select your preferred language.
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Connect the device to a WiFi network.
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Update the Roku software if prompted.
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Choose the appropriate display settings.
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When a link code appears on your screen, open a web browser on your smartphone or PC.
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Visit the official Roku activation page.
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Enter the link code displayed on your TV screen.
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Choose Yes, I already have one to log into an existing Roku account or No, I need to create one to sign up for a new account.
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Wait for Roku to update your channels and settings.
Where to Find the Roku Link Code on TV
If you do not see the link code on your TV screen, check the email associated with your Roku account. Roku may send the activation link directly to your registered email.
Conclusion
Although Roku does not allow users to switch accounts directly, following the factory reset process enables you to start fresh with a new account. Whether you’re setting up a new Roku account or reactivating an existing one, these steps will ensure a smooth transition. By following this guide, you’ll be able to efficiently manage your Roku account without any hassle.
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